{"id":1217,"date":"2010-11-30T09:00:41","date_gmt":"2010-11-30T09:00:41","guid":{"rendered":"http:\/\/www.badreputation.org.uk\/?p=1217"},"modified":"2010-11-30T09:00:41","modified_gmt":"2010-11-30T09:00:41","slug":"gaye-advert-and-the-great-cock-n-balls-swindle","status":"publish","type":"post","link":"https:\/\/badreputation.org.uk\/2010\/11\/30\/gaye-advert-and-the-great-cock-n-balls-swindle\/","title":{"rendered":"Gaye Advert and the Great Cock \u2018n\u2019 Balls Swindle"},"content":{"rendered":"

GUEST POST SHOUTOUT: Please welcome Rhian Jones of Velvet Coalmine<\/a>.
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******<\/p>\n

Sexuality in Rock’n’roll is one more area weighed down heavily by its history and language. While none could or should deny the aspects of sexual interest and thrill inherent in live music, the performance space is problematically male-dominated.
\n\u2013 Ian Penman, NME, 1979<\/p><\/blockquote>\n

I really wish that I’d been born a boy; it’s easy then \u2019cause you don’t have to keep trying to be one all the time.
\n\u2013 Gaye Advert, 1977<\/p><\/blockquote>\n

Women in bands, when under the media spotlight, often find themselves swindled out of due credit by virtue of their gender. If they\u2019re not being accused of clinging to the coattails of their backing boys to disguise their own lack of musical ability, they\u2019re being judged on their aesthetic appeal to the exclusion of anything more relevant. It\u2019s disappointing to observe how ubiquitously this principle applies. Even in the midst of punk, as girls picked up guitars, bass, and drumsticks, taking the stage alongside boys as more than cooing vocalists or backing dancers, they attracted that lethal combination of critical suspicion and prurient interest.<\/p>\n

I love punk partly for the number and variety of women<\/a> it involved and the freedom of expression it offered them. I loved X-Ray Spex<\/a><\/strong> \u2013 a Somali-British teenage feminist demagogue whose vocal screech swooped like a bird of prey over twisting vistas of saxophone. I loved The Slits<\/a><\/strong> and their slippery, shuddering dub-punk hymns to the tedium of sex and the joys of shoplifting. And most of all, I loved Gaye Black<\/strong>, bassist for The Adverts<\/strong><\/a> and widely regarded as punk’s first female star.<\/p>\n

Despite their intelligent, era-defining songs like Bored Teenagers<\/strong><\/a> and The Great British Mistake<\/strong><\/a>, you have to dig through several layers of punk sediment before the Adverts come to light. They were one of the first punk bands to gain commercial success, and how much of this achievement was down to Gaye is open to depressing debate. A groundbreaking example of the Babe on Bass, her experience prefigured the problems faced by lone women in bands from Blondie to Paramore: scepticism towards their musical ability tied to a disproportionate focus on their looks.<\/p>\n

She could have the impact of five Runaways, Patti Smith’s armpit, and Blondie’s split ends on Britain’s vacant female scene.
\n\u2013 Jane Suck, Sounds, 1977<\/p><\/blockquote>\n

Gaye\u2019s elevation to national sweetheart began as a generic punk fairytale. In 1976, she and her partner TV Smith made an escape in time-honoured fashion from their Devonshire coastal town to London, where they swiftly formed a band. The Adverts became a fixture at pioneering punk venue the Roxy<\/a> before being snatched up for a tour with the Damned and a contract with Stiff Records.<\/p>\n

A devotee of Iggy Pop and the Stranglers\u2019 bassist Jean-Jacques Burnel, Gaye made her musical presence a vital part of the Adverts\u2019 brand of thuggishly intrepid punk. Their breakthrough single Gary Gilmore\u2019s Eyes<\/strong><\/a> hinges on her instrument\u2019s ascending throb. Most Adverts songs are played as though they\u2019re throwing punches, TV Smith\u2019s vocals advancing in one-two jabs while Gaye\u2019s bass lines bob and weave. On stage, she was a static and self-contained sounding-board for Smith\u2019s livewire showmanship.<\/p>\n

\"Photo:<\/a>

image by Flickr user ariel awesome<\/p><\/div>\n

But her visual presence hit equally hard: she caught your eye, you caught your breath. Her iconic look \u2013 battered black leather and a kohl-rimmed thousand-yard stare \u2013 drew on Suzie Quattro and Joan Jett\u2019s effortless rocker fundamentalism rather than the try-hard iconoclasm of Jordan or Siouxsie. Gaye was punk\u2019s terrifyingly blank, stark, dead-eyed minimalism made flesh, the girl nihilist next door.<\/p>\n

For Greil Marcus, both Gaye and the Slits were punk\u2019s \u2018pretty people who made themselves ugly\u2019 \u2013 although clearly not ugly enough. As the reminiscences of her admirers on tribute websites and YouTube comments testify, Gaye was punk\u2019s first female pin-up. Her press and TV appearances stirred hearts and hormones across late-70s Britain, pulling the plug on her wish to be one of the boys.<\/p>\n

I wasn’t made to feel as conscious of the fact that I was female [at the Roxy], as I was by the rock press.
\n\u2013 Gaye in Vacant: A Diary Of The Punk Years, Nils & Ray Stevenson<\/p><\/blockquote>\n

In a 2001 interview with the website Punk77<\/a>, Gaye recalled that “the media would concentrate on irrelevant things like clothes or be extra critical of my playing in the same way that some men are prejudiced against women drivers”. The hackneyed trope of whether girls can play seems especially incongruous in punk, a musical movement studded with gleeful and defiant amateurism. Nevertheless, Gaye\u2019s playing was picked on as “plodding” and her mute \u2018fixed sultriness\u2019 unfavourably compared with the vocal talent of other punk women. This latter criticism betrays, among other things, a peculiar disapproval of girls in non-singing positions, as though there were a correct set of requirements for band composition, with musical preoccupation on the part of female members an intrinsically suspicious transgression of their allotted role.<\/p>\n

\"1978<\/a>

1978 single cover, uploaded to an extensive gallery of punk singles cover art by Flickr user Affendaddy<\/p><\/div>\n

Dismissal of Gaye\u2019s musical credentials went hand-in-hand with an insistence on her value as eye-candy. According to the NME<\/strong>, their bassist\u2019s \u2018superb squeakers\u2019 were the best thing about the Adverts and the only conceivable cause of any mainstream notice they might attract. Stiff Records instantly latched onto Gaye\u2019s looks as a marketing tool, giving the Adverts\u2019 debut single<\/a> a cover bearing a close-up of her face – all eyes and lips, the band\u2019s name an afterthought. This was a stunt pulled without the band\u2019s prior knowledge, which Gaye avenged by refusing to appear in other band photographs for the single.<\/p>\n

As the Adverts gained more media attention, Gaye\u2019s image began to dominate the band\u2019s press. Again, the novelty of her status as sole female in a role other than singer seemed to confer as much fascination as her looks. She complained of fending off photographers\u2019 requests for her “to pose with my jacket undone” and sudden “leching” from men she\u2019d considered her friends. After ‘Gary Gilmore\u2019s Eyes’ hit the Top 20 and the band appeared on Top of the Pops<\/strong>, the national response to Gaye was extraordinary. The Sun <\/em>described her, bafflingly, as \u2018one of the saucy girl singers who have taken over pop\u2019, and the Daily Express<\/strong> <\/em>swooned that she possessed:<\/p>\n

\u2026[the same] fragile beauty that made the world and Mick Jagger fall in love with Marianne Faithful. Gaye is beautiful, she is as dark as Marianne was fair, with black hair and Castillian white skin\u2026<\/p><\/blockquote>\n

This presentation of Gaye, and its explicit comparison to pliant and angelic pre-punk darling Faithfull, attempted to explain her as a continuation of the past, rather than a messy break with it. As revolutionary a moment as punk was, it operated within a reactionary framework in which its icons were objectified and misunderstood.<\/p>\n

The Adverts disbanded in 1979, their split hastened by Gaye\u2019s discomfort with, and other band members\u2019 resentment of, the puddles of critical drool collecting at her feet. Gaye’s enduring reputation as prototypical punkette pin-up tends to overshadow what she actually did \u2013 which was, in her own words, “[try] to get a good sound and play right. I’m not one of Pan’s People.” She had the misfortune to attempt this within a context in which women on stage, regardless of their reasons for and intentions in being there, were automatically sexualised, examined and evaluated in a manner wholly absent from attitudes towards their male counterparts. Ever get the feeling you\u2019ve been cheated?<\/p>\n

*
\n[Thanks to tvsmith.com <\/a>and Punk77<\/a> for several of the above quotes.]<\/em><\/p>\n

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