movie marketing – Bad Reputation A feminist pop culture adventure Wed, 13 Apr 2011 08:00:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 37601771 Found Feminism: “Tomorrow When The War Began” Film poster on the London Underground /2011/04/13/found-feminism-tomorrow-when-the-war-began-film-poster-on-the-london-underground/ /2011/04/13/found-feminism-tomorrow-when-the-war-began-film-poster-on-the-london-underground/#comments Wed, 13 Apr 2011 08:00:52 +0000 http://www.badreputation.org.uk/?p=4658 I snapped this one on the tube the other day, after doing a double take to check my eyes were not deceiving me.

Film poster showing mostly women and some men emerging from a burning town

Tomorrow When The War Began

I’m very used to seeing Action Movie Posters – they tend to have muscle men front and centre. If women appear then they have strangely low cut tops and are in that curious pose that only women in posters ever adopt.

You know, the one in which they twist around in order to show their bottoms, chest  and face at the same time. Seriously – click here, here, here and here for some quick examples. Then walk around all day trying to work out when you ever do that pose naturally.

Here’s a man in the same pose. Note massive coat covering everything.

So you can really play Spot The Difference here. On this poster, not only are there more women than men, but they are all dressed pretty much the same. And no-one is wearing ridiculous costumes. Or standing in a funny way.

Yes, the women are all pretty actor types. But then so are the men.

The film itself (wiki article here) is coming out shortly. I had to check what it was about to make sure I wasn’t making some terrible mistake – if so, I’ll have been tricked into promoting a hideous anti-feminist car crash of a film.

Now, the plot is not without its problems, though mostly around the issue of race rather than gender: teenagers fight a guerilla war after their Australian town is invaded by the Asian “Coalition Nations”. This is such a hackneyed big budget trope (attack by foreigners/aliens), and it clashes a bit with the indie flick, Blair Witch-esque documentary feel I got from the trailer.

I remain hopeful (fingers crossed) that, like the poster, the film will do something different.

Found Feminism? See you at the cinema. Let’s discuss over popcorn.

  • Found Feminism: an ongoing series of images, videos, photos, comics, posters or excerpts – anything really, which shows feminist ideas at work in the everyday world. What’s brightened your day? Share it here – send your finds to [email protected]!
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