March saw the eagerly anticipated release of Dragon Age II; the follow-up to Dragon Age: Origins and Awakening (along with all the extra DLC that became available during the interim period). Dragon Age, for those of you unfamiliar with the games, is a fantasy RPG in which you guide your character through quests and the main plotline, battling all manner of nasty creatures and unscrupulous types along the way. You gather a team made up of mages, warriors and rogues who may be human, elf or dwarf, and they help you defeat the forces of evil.
One of the key features of games like this is that you can build your own character: you pick the gender, the hair style, the facial features, the class (e.g. a mage), and in some instances you can even pick the voice. I, for example, have a male warrior elf with ginger hair in Origins and in Dragon Age II my character Zakarianna Hawke is a female, white-haired rogue with a facial tattoo (you can see a visual of her below left). The possibilities aren’t quite endless, but they’re still fairly comprehensive.
Other popular games that boast this feature include the Mass Effect series and the Fable series, both of which I thoroughly enjoy. I was, however, quite late to the Mass Effect party for one very key reason: I thought you had to be male. That is to say, the advertising and marketing for Mass Effect gave me no inkling that there was any other option than to be the character that features in the trailers and the stills.
Normally this doesn’t bother me (pretty much all the games I have ever played have a male protagonist) but I read an unfortunate article that suggested Commander Shepard – Mass Effect’s protagonist – was a bit of a womaniser. So I wrote it off.
I then, much later, got a little overexcited by all the sales after Christmas in which I saw Mass Effect 1 and 2 for a little over a tenner. I asked my brother what he thought of them and ended up buying the games – turns out, you can play as a female character! Plus all the womanising depends entirely on the decisions made in-game by the person directing the character (again, my take on Commander Shepard, Drakhoa Shepard, is just below left further down).
This little surprise, combined with Dragon Age II’s recent advertising prior to its release, made me wonder why games that allow you to play as male or female are only ever marketed using the preset male appearance. For illustration purposes I have collected a few trailers courtesy of YouTube:
- Dragon Age II “Destiny – Extended” Trailer
- Dragon Age II “Rise to Power” Trailer
- Mass Effect 3 “Debut” Trailer
- Mass Effect 2 “Full Cinematic” Trailer
- Mass Effect 2 “Launch” Trailer
- Fable II
- Fable III
From those trailers alone, would you have any idea that you can actually play through as a female protagonist? If you knew nothing else about these games, I doubt there’s any chance you’d be able to guess the female protagonist option from the advertising. This could be quite off-putting to gamers (not just female gamers either) as the advertising doesn’t highlight the option of choice that you get in the game; to be a character that you want to be. It certainly put me off: when confronted with the limited information and the possibility that the male protagonist was a character I wouldn’t be able to stand, I chose to look elsewhere. Even though, for me, that elsewhere was probably going back to a First Person Shooter with a male protagonist: at least most of them don’t talk, and you forget the character when you’re facing down hundreds of Replica soldiers or when a Necromorph just came bursting out of an air vent to tear you to pieces.
I’m not trying to fault these RPG games here, though they do all have some downsides – I’m just wondering why the distributors and the marketing bods decide to exclude one whole section of their demographic in one swoop. I’m sure there is some (weak) reasoning to do with demographic statistics and some blanket statements about who buys these games, but surely that’s wearing a little thin by now? I certainly got sick of seeing the preset male character’s smug face in all the Dragon Age II trailers.
Well, if we look over at Blizzard and some of their teasers for Diablo III (coming out later this year) then there are some positive developments on the horizon. They’ve begun releasing trailers relating to each ‘class’ of character for the upcoming game – all of which can be played as a male or female version – and, most importantly, they’re telling us all about it in their advertising!
Demon Hunter and Wizard are two of the classes you will be able to play as in Diablo III; the others are Monk, Barbarian, and Witch Doctor. The latter three are automatically presented as male, but Demon Hunter and Wizard are automatically presented to us as female on Blizzard’s website for Diablo III, despite the fact all five classes can be played as either. It is interesting as well that at BlizzCon2010 the 19 minutes of gameplay footage included in the press kit featured both the female Demon Hunter and Wizard as the protagonist.
Clearly, then, not all RPG gaming advertising is male-centric, and hopefully more companies will start to follow down the path that Blizzard is taking – showing the audience the variety that is available in-game, instead of just marketing it at male gamers and assuming female gamers (should such a fabled beast exist – haha!) aren’t going to get offended at being ignored or forgotten about.
They are, as I mentioned earlier, all good games (Fable, Dragon Age, Mass Effect) so don’t let the advertising put you off playing them, but equally let’s not resign ourselves to the notion that male-centric advertising will never change. It is changing; it just happens to be very slowly.
- Rai, at the tender age of 23, has been gaming for 15 years and writing for 10 – perfect combination! Watch this space for more Gamer Diary.
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