Comments on: Found Feminism: Agent Provocateur, The Chase

By: Lori Smith

Lori Smith — Thu, 20 Dec 2012 15:13:40 +0000

In reply to Miranda. Yes, I thought the Agent Provocateur woman was always more determined and decisive in her sexuality than someone like Wilhelmina. I do hope they get back on track and come up with more videos like The Chase.

By: Miranda

Miranda — Thu, 20 Dec 2012 14:54:23 +0000

In reply to Lori Smith.

Fascinating, thank you!

Interested that they picked “Wilhelmina” – Stoker’s gothic heroine, but in keeping with what you point out, she’s not the most ‘active’ of heroines… I always had AP down as more Lady Chatterley ;)

By: Lori Smith

Lori Smith — Wed, 19 Dec 2012 16:16:22 +0000

In reply to Hodge.

I’ve put a pdf on Google Docs. This link should get you to it…
https://docs.google.com/open?id=0B9z8VLSm6ldnSVNOcG1CTENxUWM

Let me know what you think! :-)

By: Hodge

Hodge — Wed, 19 Dec 2012 16:02:26 +0000

In reply to Miranda. Seconded!

By: Miranda

Miranda — Wed, 19 Dec 2012 11:47:57 +0000

In reply to Lori Smith. Ooh, is your essay available to read anywhere? It sounds really interesting!

By: Lori Smith

Lori Smith — Wed, 19 Dec 2012 11:35:51 +0000

I’m rather impressed with that Agent Provocateur advert. It’s a far cry from their AW12 collection’s brochure though, where the models just stare lifelessly at the camera. I wrote an essay recently on how the representation of the Agent Provocateur woman has changed in the last few years. She used to be so bold and brazen – active, not passive – but now that seems to only happen in the videos and not the print ads/brochures.

I noticed that awful H&M one on the Tube lately too. I know they’re advertising lingerie so we’re going to have to see tits, but they don’t show any of the models in their other ads without faces. David Beckham wouldn’t be shown like this in his H&M pants. So many women in lingerie ads these days look so shy and coy. I miss the 90s bra ads with their “I have tits – deal with it!” attitude.