Comments on: Time To Take Another Walk Down Gin Lane

By: Dug

Dug — Fri, 13 Jul 2012 13:43:10 +0000

Gin is enjoying widespread appeal and enjoying it isn’t about testosterone-fuelled machismo, but about elegant sophistication. Gordon’s just cottoned-on to that and changed their marketing campaign to reflect their target demographic.

There is a certain stigma around gin though. I remember an old friend of mine’s reaction when he heard that gin had become my favoured tipple; he said “There was me thinking that gin was the tipple of choice for us gentlemen of a certain persuasion”.

I do wonder how much of the misfortune of Gordon’s is down to Ramsay and how much is down to the plethora of new (and better) gins hitting the market.

By: kirsty

kirsty — Sun, 22 Jan 2012 17:47:48 +0000

…another interesting possibility for the ‘mother’s ruin’ epithet was gin’s use to induce abortions, or so i heard.

significant, much….

By: Laura

Laura — Fri, 20 Jan 2012 15:46:08 +0000

The original Bond Martini did have gin in it, it also had vodka in it

http://en.wikipedia.org/wiki/Vesper_cocktail

By: Stephen B

Stephen B — Thu, 19 Jan 2012 09:37:51 +0000

And the little old lady who prefers Gin was the nation’s favourite advert of 2011:

http://www.guardian.co.uk/media/2011/dec/28/gin-loving-pensioner-top-tv-ad-2011