What Does Feminism Look Like?

Image is important. Sad but true. And it is widely held that feminism has an image problem. I thought I’d do some of my famous research into what the internet says feminism looks like.

This is an exciting web 3.0 INTERACTIVE post, rather than one that’s full of pictures, because of copyright licensing laws. When you hear this noise – *ping!* – click the link and hopefully the search results will open in a new window for you to enjoy.

Google Images

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Google provide personalized search results of course, so what you see when you Google images of feminism is probably different from what I’m seeing. But what I got is for the most part old favourites, and mostly images created by or appropriated by the feminist movement. I love these pictures. But they are getting kind of old:

Ouch!

• Rosie the Riveter (what are we going to do when the 1940s aren’t fashionable anymore?)
• “If I had a hammer… I’d SMASH patriarchy” graphic (a proto-Feminist Hulk? SMASH!)
• The female symbol with fist – actually a little alarming when you think about why that symbol represents the female.  Punching wombs for equality!
• Various classic slogans on t-shirts, badges and banners
• Pictures of Women’s Liberation marches
• The ‘Look, kitten’ cartoon
• A painting by Artemisia Gentileschi. It’s ‘Judith beheading Holofernes’, in fact. Bet she was a feminist too – we can’t get enough of violence against men, apparently (more on which later)

In amongst these are the anti-feminist blogger’s illustration of choice, the demotivational poster.

Clipart

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These days, some people pretend to be dorky to be cool. I’m the real deal. My major love-in with clipart was at secondary school when I decided to make a school newsletter. No one would do it with me, so I wrote and laid it out and printed it and distributed it in all the classrooms by myself. There was no second issue.

Anyway. Clipart offerings for feminism were pretty thin on the ground, and included:

• A burning bra. Sigh. It never happened, you know.
• A woman dressed as a man! Well, in a shirt and a tie.
• That female symbol again.
• A woman with a placard.
• Three women in red – one in a boardroom, one in a boxing ring, and one hefting her male skating partner on high.

Those women in red are just the tip of the iceberg in representations of feminism as women fighting / besting / attacking / murdering men, it turns out…

Stock Photos

Famously bizarre friend of the low budget publication producer, there is nothing quite like browsing cheap stock photography websites. There’s even a tumblr dedicated to some of the more outlandish findings.

Let’s start with iStockPhoto.

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Yes, that’s right. The first image to come up under ‘feminism’ is a woman holding a gun to her sleeping partner’s head. See also:

• Tiny man being crushed by enormous womanfoot
• Man being strangled by a woman, Hammer Horror stylee
• Woman with boxing gloves
• Woman delivering K.O. in boxing gloves (live action and cartoon versions)
• Woman standing on a man’s chest in pose of triumph
• Woman treading on a man’s toe in high heels
• Woman unconvincingly kicking a man in the groin

This startling picture came up under 'feminism' on free stock photo site www.sxc.hu

I find this simultaneously worrying, revealing and hilarious. There we were, slogging away, trying to get recognised as a valid and powerful political movement and to assert our credibility as a critical paradigm, and it turns out all the people creating and using these images are afraid that we’re going to come and BEAT THEM UP.

Other things come up too, but the women-attacking-men theme is pretty striking. One notable exception is this unbelieveable piece of tastelessness: “Sexy woman wearing a Burkha”.

On to Shutterstock, a much friendlier and sexier place, it turns out.

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There’s really too great a variety of bizarre representations of feminism here for me to summarise, but highlights include:

• One half of a “sexy young couple” smooshing her partner’s face
• “Glamor still life”
• A serene headless phantom feminist
• An old bag

The violence against men is present, but it’s more symbolic – women are cutting or stamping on their ties – or implied: the boxing gloves are back, and this enterprising young lady has an assault rifle.

There are also a lot of pictures of attractive models looking like they can’t wait to advertise your new cleanser.

Not that I could ever afford to buy pictures from Getty, but I checked them too.

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Popular themes seem to be men and women glaring at each other in offices, arm wrestling and tugs-of-war (also in offices) and another disturbing guns-in-bed picture.

Last stop:

Creative Commons

Firstly: I love Creative Commons; it basically makes my job possible (producing decent communications materials for charities). Y’all should donate to support them.

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Flickr is the main place I use for CC pics, and what comes up under ‘feminism’ is on the whole just pictures of the day-to-day business of it. Panel debates, speakers, meetings, marches, placards, some cool graffiti…

Not especially glamorous, but less weird and less violent than what stock photography sites seem to think goes on.  For example, I couldn’t find a single picture of a sexy bride in boxing gloves punching a businessman’s head off.